Founded in 2022, HOLD NYC was created around the confidently unique spirits throughout New York City. We love that our community is diverse and dynamic, and that everyone has their unique style and preferences. We embrace those differences and strive to create something for all genders, identities, and expressions. 

From your favorite raves to gym commutes, casual pool parties or Michelin star dinners, we know that you have a busy and exciting social calendar. That's why we’ve created something that’s versatile, unique and effortless. Our goal is to make you feel confident, cool and comfortable no matter where your day takes you.